A "doorway page" is a webpage designed to rank well on a specific search engine for a specific keyword phrase. These pages usually rely on frequent repetition of the keyword phrase, and often try to "trick" search engines into ranking them high.

A "web beacon" is a small transparent graphic image that is placed on a site or in an email. Web beacons are typically used to monitor the activity of a site. A web beacon can pass along information such as the IP address of a computer that retrieved the image, the time the web beacon was viewed and for how long, and the type of browser that retrieved the image.

The "golden triangle" is the most scanned part of a web page. It is the area that starts at the top left of the page, moves to the top right side of the page, then down diagonally to the bottom left of the page just above the fold. The fold is the area of a web page that the visitor sees without scrolling vertically.

A "mirror site" refers to a file server that contains a duplicate set of files of another file server. The copy reduces the burden of distribution to ensure rapid availability of data when there is heavy demand. An example use of a mirror site is to allow for many concurrent downloads of software files.

Web page word density refers to the number of times a key search word appears on a web page or within the page's header code. In theory, the greater the frequency of a key word, the higher the word density and the higher the ranking within web search engine results.

An Application Service Provider (ASP) is a business that provides to online customers one or more software applications on their own servers. Common examples of ASP software include billing and invoice software, payroll systems and HR systems. The ASP model is appealing because it can drastically lower the costs of software and services.

Your website is ready for production when you have tested the following basic list of items: spelling, grammar and links; page navigation; printable web pages; web page document validation; cross-browser and cross-platform functionality; and image and media file rendering.

A privacy policy is a declaration made by an organization regarding its use of personal information. Typically, the following topics are covered in a privacy policy: the types of information collected and how it is used; the use of cookies; third-party access to information; automatic email subscriptions; how users can have their information removed; how long information is retained; and how the privacy policy is kept up-to-date.

SpyFu is a different kind of search engine. SpyFu is a free competitive research tool that compiles affiliate advertising data from nearly five million websites. It shows you exactly how much your competitors are paying for search advertising on a daily basis, the total number of clicks they are receiving, and their average ad position. Learn more at spyfu.com.

As the saying goes, "you can only manage what you can measure. According to web consultant Kevin Gold, there are five specific metrics most important among successful online businesses. These include: conversion rates; cost per visitor; cost per lead, prospect or referral; cost per customer; and value per visitor.

The domain suffix .jobs is a top level domain for the internet, like .com, .edu or .org. The .jobs domain was developed to direct job seekers to the exact online destination of employment opportunities contained within an organization's company website. The Society for Human Resource Management (SHRM) is the formal policy administrator to .jobs, representing the best interests of the HR community.

Google AdSense is a way for website publishers to earn money by displaying relevant advertisements on their website. Google AdSense automatically delivers text and image ads that are targeted to your site based on its content. Money is earned when a website user clicks on a displayed ad. Learn more at google.com/adsense.

C is a programming language developed in the late 1970s that became hugely popular with the UNIX operating system. C++ is an extension of the C programming language that adds object-oriented concepts. C# is a Microsoft .NET platform programming language, similar to the Java programming language.

Internet.com has been serving enterprise IT and Internet industry professionals with news, information resources and communities since 1995. The Internet.com network is comprised of several technology channels of information that provide industry leading websites, whitepapers, web casts, event calendars, resources, and lists. Learn more at Inernet.com.

Internet.com has been serving enterprise IT and Internet Industry professionals with news, information resources and communities since 1995. The Internet.com network is comprised of several technology channels of information that provide industry leading websites, whitepapers, web casts, event calendars, resources, and lists. Learn more at Inernet.com.

Jakob Nielsen is the guru of web page usability. Nielsen has a Ph.D. in user interface design, worked for IBM and Sun Microsystems, and correctly predicted in 1990 that hypertext was the future of user interface design. Nielsen believes the best websites take little time to download, present information in a succinct fashion, underline relevant links and contain fresh information.

Bandwidth measures the amount of data that has been transferred from a website host to any computer that makes a page request from the host. Bandwidth comes into play when your website is hosted by a web hosting provider. Web hosting companies typically charge their customers based on bandwidth use.

There are literally thousands of font styles available for web designers. The "core" set of fonts are those assumed to be installed on most computer systems. According to wpdfd.com, the core fonts are: Andale Mono, Arial, Comic Sans, Courier New, Georgia, Impact, Times New Roman, Trebuchet MS, Verdana, and Webdings.

The Apache web server is one of the most widely deployed web server products in the world. The Apache web server came about in February 1995, when a small group of webmasters began coordinating updates and patches to the public domain NCSA HTTP web server program. The group added enhancements and made the first public release of the Apache server in April 1995.

Online viewers generally follow a "Z" pattern when reading or scanning a web page. Their eyes focus on the upper left, cross over to the upper-right, come down to the lower-left, and over to the lower-right. Use this conventional "Z" pattern of reading when designing web layout or for placing important information on a web page.

Google-Shopping is a comparison shopping service that allows web users to search for products by price and by store. Online merchants can list and upload their products free through Google Base. Listing products on Google Base will increase marketing exposure and provide access to more online customers.

Website experts suggest you optimize your website for search engines on a regular basis by doing the following: get other relevant websites to link to your website; add key search words and phrases to the meta keywords section of your web pages; create useful, content-rich information on your web pages; and submit your website to important directories such as Yahoo and the DMOZ Open Directory.

Web design experts suggest to research the Internet for websites that are similar to your desired website when developing a new website or when looking to improve an existing website. Note the good design elements, graphics, navigation, and page styles. Bookmark the best five sites and refer back to them when designing and developing your website.