Research has shown that people read content differently online as compared to traditional print publications. Online readers will not read as much text on screen versus on paper. In addition, online readers read about twenty-five percent slower than from traditional printed pages.

According to Internet World Stats, the top five Internet languages are English, Chinese, Japanese, Spanish, and German. The top five account for sixty-three percent of all Internet users. English users account for nearly thirty percent of all Internet users.

Search engine author T. O' Donnell suggests the following tips to get other websites to link to your website: submit articles to article websites; pay freelancers to make software for you, and give it away free; submit your website to the top directories, like Yahoo and DMOZ; post content in popular forums and blogs; produce a compelling press release; and make a better, faster, cheaper version of a popular product.

A "mini-site" is a method of increasing Internet sales. A mini-site is a one or two page web site that completely focuses on one specific topic or product. The site's purpose is to get the visitor to take the appropriate action - buy, post, subscribe, etc. The sole purpose of a mini-site is to attract highly targeted traffic.

"Sometimes it pays to stay in bed on Monday, rather than spending the rest of the week debugging Monday's code." - Dan Salomon.

A digital certificate is an attachment to an electronic message used to verify that a user sending a message is who they claim to be, while providing the receiver a means to encode a reply. A digital certificate is obtained from a Certificate Authority (CA). A CA is a trusted third-party organization that issues digital certificates and guarantees that the individual granted the certificate is who they claims to be.

Eric Peterson is the author of "Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business." The book is about the field of web traffic data and how it can be leveraged to make data actionable and turn information into insight. The main thrust of this recommended book explains web analytic reporting metrics with a focus on key performance indicators.

The term "version control" refers to the management of programs, documents, graphics and all other files in a large software or website project. Version control software provides a database that is used to store and track the revisions made to files by those making updates and changes. Popular version control products are Visual Source Safe, PVCS, and Subversion.

In terms of web site usage, a "hit" is a request by a client for a document or file on a web server. If a person visits a web page that has five images, the hit count is six. One hit for the html document and five hits for each of the image files.

Wireless Fidelity, also known as "Wi-Fi," is a set of standards for wireless local area networks based on the specifications known as 802.11. It was originally developed for use by wireless devices and local networks, but it is now used for Internet access as well. Wi-Fi is the most common wireless Internet access method for most computer or personal digital assistants.

PayPal is a worldwide payment processing system for buyers and sellers. PayPal is one of the largest and most well-known Internet companies to have a one-letter domain name. In addition to www.paypal.com, PayPal may be accessed by typing in x.com in your browser's address window.

An "ezine" is an electronic magazine usually tightly focused on a subject area. Ezines are typically distributed by email or posted on a website. The ezine format was quite popular in the late 1990s and early 2000s. However, the increased popularity of collaborative websites, community websites, and blogs have made the ezine format somewhat obsolete.

Anyone who uses an RSS reader knows how cool this distribution mechanism is. Online marketing author Rok Hrastnik reminds website publishers that many internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your site mean absolutely nothing to them. When offering RSS, Hrastnik suggests explaining what RSS is, the benefits of using it, and where users can get a free RSS reader.

The Yahoo Publishers Network is an online advertising affiliate program that allows people to earn money by displaying targeted ads on a websites. The free programs offers advanced ad targeting and filtering capabilities, and access to a wide range of tools, services and programs to get the most value from your site. Learn more at publisher.yahoo.com.

The Yahoo Publishers Network is an online advertising affiliate program that allows people to earn money by displaying targeted ads on a websites. The free programs offers advanced ad targeting and filtering capabilities, and access to a wide range of tools, services and programs to get the most value from your site. Learn more at publisher.yahoo.com.

Hypertext Transfer Protocol (HTTP) is a protocol with the lightness and speed necessary for a distributed collaborative hypermedia information system. It is a generic, stateless object-oriented protocol that may be used for many similar tasks by extending the commands used. A feature if HTTP is the negotiation of data representation, allowing systems to be built independently of the development of new advanced representations.

The HRIS Specialist examines and verifies employee information processed by automated human resources systems. They compile statistical information and prepare reports relating to payroll, recruiting, position classification, compensation, training, equal opportunity employment, or affirmative action. They also provide assistance with HRIS maintenance, troubleshoot user technical problems, and provide training.

Wrox Press was established in 1992 to publish books for computer programmers and is driven by the "Programmer to Programmer" philosophy. Wrox books are written by programmers for programmers, and the Wrox brand means authoritative solutions to real-world programming problems. Wrox.com is the official home on the Web for Wrox Press.

Males dominated web usage and online shopping during the early days of the Internet. This situation is shifting rapidly, according to a study by The National Federation of Independent Business. Women now account for over 45% of Internet users in the United States. The average age of Internet shoppers is about 40, making an annual income of about $45,000. Baby boomers (ages 40-55) make up the single largest sector.

In Fall of 1974, Charles Simonyi, a young Stanford Ph.D from Hungary, refines a program that allows a user to view a graphical display of how a document will appear exactly as printed out. The document is shown with underlining, bold face, italics, and fonts of various styles and sizes. This capability is dubbed as "What You See Is What You Get" - WYSIWYG.

The Yahoo Affiliate Program pays webmasters to refer users to Yahoo ecommerce affiliates selling thousands of products including music, autos, and games. The free program gives webmasters access to links, product information and marketing materials designed to help generate activity on their sites. Learn more at advertising.yahoo.com/affiliate_programs.

Look up an ASCII code quickly and easily when developing web pages or programs with Lookuptables.com. Lookuptables.com provides a quick reference to simple and extended ASCII charts, as well as HTML codes, Unicode tables, and scan codes and EBCDIC codes.

SQL injection is the name of a malicious hacker technique that allows users to retrieve data, alter server settings, or even take over a database server. SQL injection is not a SQL database problem, but a problem with improperly written applications. Most often, web-based applications with forms used in conjunction with scripted, dynamic SQL leave a database open to this sort of attack.

The University of Maryland's Robert H. Smith School of Business has collected and sorted business, marketing, technical plans, and venture presentations from more than 2,000 failed and successful Internet startups, according to an article in Information Week. The archive was set up to be a useful tool in understanding what happened during dot com bubble in the 1990s, and also in understanding online-business fundamentals.

An RSS feed is a lightweight XML format designed for sharing headlines and other Web content. RSS stands for "Really Simple Syndication." Syndicated content includes such data as news feeds, event listings, news stories, headlines, project updates, and discussions. RSS feeds are denoted on websites with the RSS or XML logo.

A denial-of-service attack (DoS) is an attempt to make a computer resource, such as a web or email server, unavailable by repeatedly sending requests in quick succession to the resource. There are a variety of ways that DoS attacks occur. Many high-profile company websites such as Amazon.com, eBay, Dell Computer, and Yahoo have been brought down by DoS attacks.

The Webby Awards have been honoring the best of the web since 1996. The Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities. The annual Webby Awards serve as a snapshot in time of the state of the Internet, the industry, and the world.

Google Earth combines satellite imagery, maps and Google Search to put the world's geographic information on a computer's display. Taking this cue, other companies are working with the real estate industry to merge real estate listings, aerial imagery, and maps. Some good websites are housingmaps.com, homepages.com, and realestate.yahoo.com.

IMAP stands for Internet Message Access Protocol. It is a method of accessing electronic mail that are kept on a mail server, and permits multiple access remote email message stores as if they were local. Email stored on an IMAP server can be manipulated from a desktop computer at home, a workstation at the office, or a notebook computer while traveling, without the need to transfer messages or files back and forth between these computers. Learn more at imap.org.

GIF versus JPEG. The Graphics Interchange Format (GIF) compression format is best used for images with solid areas of color, line drawings or logos, transparency effects, and animation. The Joint Photographic Experts Group (JPEG) format is most suitable for high-quality images such as photographs and detailed artwork. JPEGs handles subtle shadings and color blends more efficiently than GIF.